If you’ve ever wondered what the future of healthcare technology looks like, look no further.
A new survey from Kyruus, a company that focuses on patient and provider solutions, shows that while most scheduling of appointments happens over the phone, many consumers consult online resources when they’re looking for a new healthcare provider.
This is especially true of younger populations, who are also more apt to book online appointments, read online reviews, and seek out providers with an online presence.
According to an article in Mobi Health News, the report’s authors said, “As millennials and Gen Xers become bigger healthcare consumers, the rising demand for digital health capabilities will make health systems more vulnerable to patients switching to competitors.”
They added, “Health systems can look to online offerings in other industries, such as ratings and reviews, to support healthcare consumers’ decision-making processes. First and foremost, health systems must offer insightful information during the provider search and selection phases.”
Kyruus surveyed 1,000 patients between the ages of 18 and 65 on their provider search and appointment scheduling habits.
Over half—53 percent—said that they used the internet as their primary source of information. Thirty-four percent use insurance companies, 32 percent followed the advice of friends and family and 32 percent relied heavily on other healthcare professionals for advice.
Currently, 62 percent of healthcare consumers report preferring to book appointments over the phone. Younger consumers preferred to book online.
Your takeaway? There’s a window of opportunity in the healthcare industry for technology that supports online research and booking.
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