Master of Science in Cognitive Psychology in Health Communication
Lugano, Switzerland
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2024
TUITION FEES
CHF 4,000 / per semester **
STUDY FORMAT
On-Campus
* 30/04/24 for non-EU/EFTA; 30/06/24 for EU/EFTA
** applicants whose official residence was in Switzerland or Liechtenstein at the time of the final high school exam - Maturità - pay a reduced semester fee of CHF 2,000 per semester
Introduction
Master of Science in Cognitive Psychology in Health Communication
The Master in Cognitive Psychology in Health Communication is a joint programme offered by the Faculty of Biomedical Sciences of the Università della Svizzera italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR).
The programme offers a Master's degree in cognitive psychology with interdisciplinary training in psychology, neuroscience, health communication, organizational behaviour, and management. The focus of the programme is on the intersection between the theoretical foundations of cognitive psychology and communication applied in the context of health.
Cognitive psychology is the study of all mental processes that drive simple or complex behaviours, both normal or pathological. These processes include verbal and non-verbal forms of communication, implicit and explicit memory, perception, attention, consciousness, problem-solving, decision-making, gratification, and more. Students admitted to the programme will receive advanced theoretical training in neuroscience and modern psychology, learn advanced research methods in psychology and health communication, and gain knowledge of various statistical techniques and tools for analyzing human behaviour in research labs, clinical departments, health frameworks, and companies.
The central goal of this programme is to familiarize students with the latest research and practices in these areas and help them translate and apply this knowledge in various working environments, including health psychology, communication, management, and marketing.
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Admissions
Scholarships and Funding
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Program Tuition Fee
Career Opportunities
Cognitive Psychology in Communication and Health is a rapidly growing field that can be effectively integrated and applied in many different areas. These include health communication, management of human resources, social psychology, educational psychology, developmental psychology, clinical psychology, marketing and economics.
Students who graduate from the programme will take advantage of the extended network of research, health institutions and companies belonging or connected to USI and San Raffaele University Hospital. Graduates will profit from these connections and have the chance to work in research labs and institutes, clinics, and governmental health organizations, NGOs or other health domains, schools, notable companies. The goal of this program is to train students to master psychology and cognitive psychology to a point that they can grasp the basis of human behaviour and communication and use this knowledge to develop practical applications, for example the design of novel and effective interventions to prevent disease and promote health.