Goals and Contents
The Master in “Cognitive Psychology in Health Communication”, jointly offered by the Faculty of Communication of Università Della Svizzera Italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR), presents a joint Master programme in Cognitive Psychology with an interdisciplinary training in neuroscience, health communication and management. The program focuses on the intersection between the theoretical bases of cognitive psychology and those of communication applied to the context of health. Cognitive psychology is the study of all those mental processes which are relevant for behavior, normal and pathological, including, among the many, communication, language, memory, perception, attention, problem-solving. Students, who choose this curriculum will get an advanced theoretical background in neuroscience and modern psychology will learn research methods in health communication and advanced statistical tools for the analysis of health frameworks, acquiring at the same time knowledge on organizational behavior and management. An additional goal of this program is to familiarize students with the latest research and practice in these areas and to translate and use this knowledge in the context of health in today’s diverse communities.
The Master’s program is designed to train students who will understand the causes of health-related behaviors and who will also be able to design new and effective interventions to prevent disease and promote health. The entire Master’s program takes advantage of synergies and complementarities between the two Universities, USI and UNISR, and offers excellent competences in teaching and research. This Master offers a high degree of innovation thanks also to the advanced technologies available on-site in the two universities in terms of high-tech equipment, data centers, laboratories, and health facilities.
The study program promotes a cross-sectoral approach along IV semesters. Modules at USI and UNISR are subdivided in thematic modules that include compulsory and electives courses as it follows below. Elective courses and integrative training represent a flexible part of the program allowing students to deepen either the clinical psychological aspects or to focus on health communication. The program includes 120 ECTS (minimum) with 61 ETCS compulsory on Psychological Module, 12 ETCS compulsory n Health Communication Module, 15 ETCS Compulsory on Management Module. A student must also acquire during the program at least 8 ETCS of electives courses. Thesis (18 ETCS) and field project (6 ECTS) are compulsory and must focus on psychology.
During the fall semesters (I and III), students will attend classes taught at USI, whereas courses in spring semesters (II and IV) will be taught at UniSR. Over the two years, students will be supported by an active tutoring service and will cumulate extra credits and integrative psychological training, participating in seminar activities, ongoing research projects, and laboratory activities, practical activities held at hospital San Raffaele and in neurology and psychology department at UNISR.
Tuition fees for the Master’s degrees amount to CHF 4’000 per semester. Applicants whose official residence was in Switzerland (including Liechtenstein and Campione d’Italia) at the time of the final high school exam (Maturità) pay a reduced semester fee of CHF 2’000.